Hi, I'm Bilal Asad.
Tech Founder. Executive Chartered Marketer.
Martial Artist. Writer.
My Writing
My Ethos
I write to sharpen my thinking.
I write to remind myself.
And mostly, I write because that’s what I needed when I was younger.
Lessons from someone who had lived it.
Someone who understood that life is short,
that death is guaranteed,
and that the only rational way to live is to go for it.
To try to become the best version of yourself.
To Live The Dream.
Financially. Vocationally. Physically.
Mentally. Socially. Spiritually. Philosophically.
All of it is written from experience,
for those walking a similar path.
My thoughts will change as I grow.
This is simply a record of what I’m learning along the way.
Topics I write about.
Areas that I take interest in, I strive in, and
that I have acquired some know-how about.
Most Recent Writings
The Boulder Theory: What Determines Your Success
September 18, 2026
This is something that I’ve developed over the last couple of years. I call it The Boulder Theory. It goes like this: Imagine you have to push a boulder up a hill, and when you get it to the top, you get a prize. That prize can be anything you
Create Kuzushi
September 14, 2026
There’s a term in Judo and Jiu Jitsu called Kuzushi. I first heard Gordon Ryan – the GOAT of jiu jitsu – and the legendary coach John Danaher talk about it when explaining escapes, specifically escaping from mount. The Mount is one of the worst positions to be in –
Human Possibility
September 14, 2026
One of my favourite ideas from Marcus Aurelius is basically this: If another human being can do something, then it is within human potential. Not necessarily easy. Not necessarily likely. But possible. I think we forget this. We look at someone who built a billion-dollar company, became a world champion,